It's all about fun, friendship, and charms, as the Play Label of Electronic Arts today announced its new, original video game franchise for girls: Charm Girls Club. Girls will be immersed in the fabulous Charm Girls' world where they collect sparkly, virtual charms as they complete challenges that are sassy, fun, and relevant to their world.

For fans of all ages, 2009 is gearing up to become another watershed milestone in the timeless franchise by introducing even more new ways to engage, immerse and play within the G.I. Joe universe. The G.I. Joe video game will feature an exclusive storyline that picks up where the live-action movie leaves off, allowing players to re-create and re-live the greatest moments from the film, cartoon series and action figure toy line.

Designed in collaboration with fitness experts, EA Sports Active gives you fun, easy to learn exercises and activities that create a western fitness circuit you can do with family and friends, all from the convenience of your living room. It’s like having your very own personal trainer in the comfort of your home, offering the promise of a better you.

The storied football franchise ushers in a new era with advancements that bring the NFL fan everything they see on Sundays, minus the grass stains.

The Mass Effect trilogy is a masterful science fiction adventure set in a vast universe filled with dangerous alien life forms and mysterious uncharted planets. In this dark second chapter, Saren’s evil army of Geth soldiers has just been defeated, and humans, who are still struggling to make their mark on the galactic stage, are now faced with an even greater peril…