With the New Xbox Experience, Xbox 360 fans have been able to customize their avatars with various features and attributes. Microsoft promised it would be releasing new items every 2 weeks. Making good on its promise, you can now pimp out your avatar with hip-hop wear, like denim shorts, studded earrings, rings, beanies, shorts and more bling.

NCsoft has signed a digital distribution agreement with Valve to bring its catalog of MMO franchises to Steam, beginning today with the City of Heroes, Guild Wars, and Lineage franchises.

When Bizarre Creations was bought by Activision, it had to abandon the Project Gotham series owned by Microsoft, but it wasn't exactly a secret that it had a new racing game in development. Blur has now been confirmed by French magazine Joypad. Bizarre isn't afraid to deviate from the norm (The Club), and Blur will be more of a vehicular combat game than a straightforward racer, allowing you to equip your car with weapons like mines and shields. It'll take you to locations like London, New York, San Francisco and Tokyo, and it'll feature a reworked collision system (think Burnout), as well as a social networking system.

Hearts of Iron III will follow the series' tradition of most detailed and complete strategic game on WW2 while focusing on satisfying veteran players through a multitude of new features and systems, including a huge map with more than 10,000 provinces.

Killzone 2 throws players back into the midst of a hostile and dramatic ongoing battle between the ISA and Helghast army, delivering intense warfare with lifelike character animations, detailed and destructible environments, realistic physics, and advanced levels of AI.

Battlefront.com and Fury Software's the third game in the Strategic Command series, WWII Pacific Theater, shifts the focus from Europe and into the steaming jungles and islands of Asia- Pacific. This 1.02 patch features dozens of improvements, enhancements and fixes to the game and editor.

At last year's Comic-Con, Marvel Studios production boss Kevin Feige revealed that a new Marvel vs. Capcom installment was in the works, while last week Achievements popped up. Further confirming that 2003's Marvel vs. Capcom 2 is coming to XBLA, and most likely PSN as well, is a new teaser site, counting down to next week Monday.

Set in a modern day survival-horror universe, the co-op gameplay of L4D casts four Survivors in an epic struggle against hordes of swarming zombies and terrifying Boss Infected mutants. As promised, the free Survival Pack is now available, adding a new Survival multiplayer mode as well as 2 complete campaigns for Versus Mode.

At the Xbox 360 Spring press event Square Enix showed off its new Xbox Live Arcade shooter 0 Day Attack on Earth.

Atlus' Steal Princess is a puzzle/platformer hybrid on a mission to break the mold and redefine a couple of genres in the process. Over 150 levels of increasing complexity eagerly look forward to pushing your central processing unit (i.e., your brain) to its limits.

Damnation features open environments, frenetic combat, daredevil acrobatics and high-octane vehicle-based stunts. Presenting players with an intense test of reflexes, quick thinking and rapid-fire conflict, Damnation will feature vast landscapes, each covering miles of distance and thousands of vertical feet.

Set in 2012, Tom Clancy's H.A.W.X. (high-altitude warfare) is the first air combat game in the Tom Clancy’s universe, featuring cutting-edge technology, devastating firepower, and intense dogfights. Soon, flying at Mach 3 becomes a right, not a privilege.

EA Sports announced that the Wii editions of both Tiger Woods PGA Tour 10 and Grand Slam Tennis will be bundled with Nintendo’s new Wii MotionPlus accessory in Europe, While in North America, only Tiger Woods PGA TOUR 10 will be bundled.

In East India Company, players will enjoy building the world's most powerful trading empire and engaging in fierce battles in both single-player and multiplayer modes, all within a breathtaking cinematic environment.

Black Bean Games has signed a distribution agreement with Codemasters that will see a roster of its brought to market in key European territories including the UK, France, Germany, Switzerland, Austria, Central Europe as well as Benelux later on in the year.

Dragonica is a free-to-play, cartoon side-scrolling, micro-transaction-based casual MMO mixing elements of action and arcade.

Brütal Legend is a 3rd person Action/Adventure game starring Jack Black in the role of roadie Eddie Riggs, who sets on an epic quest to build an army of rockers with only a broad axe, a big block V8 and his faithful guitar in hand.

A new study by Iowa State University researcher Douglas Gentile revealed that 8.5% of American youths between ages 8 to 18 who play video games show multiple signs of behavioral addiction, skimp on homework, lie about how much they play, steal games or money to play more, and struggle, without success, when they try to cut back.

Alternativa is a classic point & click adventure game based on the original sci-fi/cyber-punk script which is composed of a number of shorter stories that lead us through the lives of individual characters as well as the fictional world of the future. Centauri revealed that the game is ready but Russian publisher Akella's internal issues are the reason the game has not been released yet.

Akella's naval RPG title Age of Pirates II: City of Abandoned Ships, developed by Seaward.ru, will combine compelling gameplay and wonderful graphics thus bringing a new experience to all the fans of daring sword duels and ship-to-ship combats.

At a UK press event, Bethesda revealed that it is working on a new installment in the Fallout franchise. Developed by Obsidian (former Black Isle Studios, known for KOTOR II, Neverwinter Nights 2) on the PS3, X360 and PC, Fallout: New Vegas is not a sequel but a standalone game. Featuring the usual RPG elements, it's scheduled for 2010. It wasn't revealed whether the game uses the same engine as Fallout 3 or Obsidian's current project, Alpha Protocol, and fans hoping to get more info in the coming months might be disappointed, as Bethesda's Pete Hines told us that it is "highly unlikely" the game will be shown at E3.

Staying true to its early vision, NetDevil has improved upon the original Jumpgate in every way, with a complete graphics update, and the integration of advanced AI features to ensure unpredictable and compelling situations.

Majesco announced details of its expanded European operation, which has been established to provide direct routes to retail within the UK. Based in Bristol, Majesco Europe will oversee the marketing, distribution and sales of a product catalog with mainstream titles on handheld and consoles, with its first games due to launch in May 2009.

Set in a modern day survival-horror universe, the co-op gameplay of L4D casts four Survivors in an epic struggle against hordes of swarming zombies and terrifying Boss Infected mutants. The free Survival Pack adds a new Survival multiplayer mode as well as 2 complete campaigns for Versus Mode, and will be released next week on PC to coincide with the X360's confirmed April 21st date.

Face a variety of tricky MySim opponents on a huge variety of exotic tracks! Take on up to three friends in intense multiplayer racing. During your race, find awesome power-ups such as the heat-seeking jack-o-lantern pumpkin or a bubble dropper that can help you wreck the competition.