Electronic Arts announced today that NBA stars Carmelo Anthony, Tony Parker, and Pau Gasol will serve as global spokesmen for NBA LIVE 2005, scheduled for release this fall under the EA SPORTS brand.

Elevate your game on both ends of the court with NBA LIVE 2005. With EA SPORTS Freestyle Control, create awe-inspiring dribble moves, highlight-reel dunks, and tenacious defensive plays that express your individual playing style. All new 10-man Freestyle adds individual player movements and spacing, creating a realistic feel like never before. Enhanced player graphics that vividly reproduce each NBA player reach new heights, while multiple game modes including EA SPORTS Dynasty Mode put you in the middle of the action.

With expanded Freestyle Control, authentic basketball gameplay, and stunning graphics, 'NBA Live 2004' delivers the definitive basketball experience. Whether running the point with one-button Quick Plays, spinning free in the lane for a vicious dunk, or locking down on defense, LIVE puts players in total control. With a dramatically enhanced Dynasty mode, the ability to take the court at every NBA arena and all-new commentary from Marv Albert and Mike Fratello, 'NBA Live 2004' is all about authenticity. Read more for the full review ...

With expanded EA Sports Freestyle Control, authentic basketball gameplay, and stunning graphics, NBA LIVE 2004 delivers the definitive basketball experience. Whether running the point with one-button Quick Plays, spinning free in the lane for a vicious dunk, or locking down on defense, LIVE puts players in total control. With a dramatically enhanced EA Sports Dynasty mode, the ability to take the court at every NBA arena—each rendered to the deepest detail—and all-new commentary from Marv Albert and Mike Fratello, NBA LIVE 2004 is all about authenticity. Blow past your defenders with all-new moves, an even better passing game, and silky smooth control in the fine-tuned EA SPORTS Freestyle Control. Check the 30+ new PS2 screens...

LeBron James officially became a member of the Cleveland Cavaliers when he was the top pick at last evening’s NBA Draft. LeBron will officially be "in the game" when NBA LIVE 2004 ships this fall under the EA SPORTS brand. For the first look at LeBron in his new Cavs uniform, check out easports.com. There you will find screenshots of LeBron as well as a behind-the-scenes look at the making of the EA SPORTS ads that appeared last night on ESPN, featuring lottery picks Carmelo Anthony, Chris Bosh and Kirk Hinrich.

Electronic Arts and J Records just announced a co-marketing venture beginning with EA SPORTS NBA LIVE 2003. Platinum J Recording artist, Busta Rhymes will act as a spokesperson for the game. Busta will also be an unlockable character within NBA LIVE 2003. The two companies will develop further initiatives including viral marketing, street teams, and grass-roots initiatives, as well as retail alliances.

Get off the bench and onto the court with EA SPORTS NBA LIVE 2003, released today by Electronic Arts for the PlayStation 2 computer entertainment system, Xbox video game system from Microsoft and the Nintendo GameCube. The game was originally slated to ship in late October. The ninth installment of the best-selling basketball franchise, NBA LIVE 2003 allows players to get into the action and live their dreams of NBA superstardom.

Yesterday we posted up a pair of new screens from NBA Live 2003. Today, another unlockable character has been revealed: DJ Clue. Check them out below!

NBA LIVE 2003 allows players to get into the action and live their dreams of NBA superstardom. Totally enhanced gameplay brings the physical, fast-paced action of the NBA to life, while all-new animations and audio deliver the awesome drama and emotion of the NBA experience. In NBA LIVE 2003 players feel the action like never before and make their hoop dreams come true... Today we tossed up two new screens!

NBA LIVE 2003 will be released this fall for the PlayStation 2, Xbox, Nintendo GameCube, PC-CD and the PlayStation console... Apparently Fabolous (sic), a "recording artist", appears as an unlockable character. And here are the pics to prove it.

Legendary NBA announcer Marv Albert has said "YESSS!" to working with Electronic Arts, the world's leading interactive entertainment software company. Albert will lend his voice to the highly anticipated NBA LIVE 2003 and future iterations of the game.

NBA LIVE 2003 allows players to get into the action and live their dreams of NBA superstardom. Totally enhanced gameplay brings the physical, fast-paced action of the NBA to life, while all-new animations and audio deliver the awesome drama and emotion of the NBA experience. In NBA LIVE 2003 players feel the action like never before and make their hoop dreams come true. Check the 5 PC and 5 Gamecube screens ...

Feel what it's like to be on the court, battling with the best of the NBA, only with NBA LIVE 2002. Experience life in the paint and above the rim with emotion like that of an NBA Entertainment video, or highlight reel. See Steve Francis, up close and personal, debate a call with a referee or celebrate following a patented Francis high-flying slam-dunk. NBA LIVE 2002 brings the excitement and emotion into video game basketball.

Feel what it's like to be on the court, battling with the best of the NBA, only with NBA LIVE 2002. Check out 19 x-box screens from the game right here!