New Application Enables Nintendo Game Boy Advance and Game Boy

Advance SP To Play Color and Sound Cartoon Episodes

4Kids Entertainment announced today the debut of GBA-TV, an exciting new application for the estimated installed base of 12 million Game Boy® Advance systems.

GBA-TV cartridges containing cartoon episodes play on Game Boy Advance and Game Boy Advance SP systems in the same manner as video game cartridges. Special proprietary technology developed by the 4Kids Entertainment subsidiary, 4Kids Technology, Inc., enables kids to watch the cartoons contained in the GBA-TV cartridges on their Game Boy Advance. The technology enables the Game Boy Advance to

The U.S. Army today unveiled new roles and missions that it will incorporate into its highly successful America's Army PC game.
These roles and missions, which debuted today at the Electronic Entertainment Expo (E3) in Los Angeles, include Special Forces, Stryker Combat Brigade and Combat Medic missions.

America's Army, which provides civilians with an inside perspective and a virtual role in the U.S. Army, has become an online phenomenon and is currently one of the five most popular PC action games being played online. Since its public release on July 4, 2002, more than 1.07 million players completed their virtual exploration

E3 Expo attendees will embark on a wild new adventure with Shrek® and his buddies when Activision, Inc. and TDK Mediactive, Inc. unveil Shrek 2(TM): The Game (working title) at Activision's booth #1224 in the South Hall on May 14 - 16.

Inspired by the upcoming film and expanding its storyline, Shrek 2: The Game (working title) features Shrek's signature humor and comedic interactions. Players experience key moments from the film and encounter a variety of new characters, environments and sub-plots as they switch between Shrek, Donkey or one of their six friends. The game is being co-published worldwide by Activision,

Demonstrating the strength of its long-term development strategy, Majesco, one of the fastest-growing publishers of interactive entertainment software, today announced they will unveil their new Game Boy Advance Video Pak at the Electronic Entertainment Expo (E3), being held this week in Los Angeles, CA. Developed in conjunction with DC Studios, the proprietary technology enables gamers to view streaming video and audio on a standard Nintendo Game Boy (R)Advance system, without the use of additional external hardware.

"The power, flexibility, and installed base of Nintendo's Game Boy Advance has opened up a brand new stream of revenue for publishers and

Eliminating the need for a referee to pull a red card during a heated match, Acclaim Sports, a division of Acclaim Entertainment, Inc. (Nasdaq: AKLM - News), today unveiled Urban Freestyle Soccer(TM), a no-holds-barred, 4-on-4, arcade-style street soccer game. Urban Freestyle Soccer takes the world's most popular sport back to its street roots with gang-style teams competing against their rivals for the right to lay claim to their home turf. Urban Freestyle Soccer will feature special player moves, combos, power-ups and playing fields set on the hard blacktop of the city.
"Soccer has the highest participation rate of any sport

Breaking the sound barrier and unleashing a futuristic two-wheeled assault on the next-generation gaming systems, Acclaim Entertainment, Inc. (Nasdaq: AKLM - News), today unveiled XGRA(TM): Extreme-G Racing Association. Developed by Acclaim Studios Cheltenham, XGRA: Extreme-G Racing Association is the latest installment in the Company's award-winning Extreme-G Racing brand that has sold more than 1.5 million units worldwide. Combining futuristic, high-speed motorcycle racing and combat, XGRA: Extreme-G Racing Association will feature all new gameplay modes, features, weapons, bikes, controls and unlockable content.

"The Extreme-G Racing brand continues to set new benchmarks with each installment, and XGRA offers the most intense

Amazingly lifelike fighters, all new signature moves, and more game features than ever before highlight the newest title in the "Ultimate Fighting Championship(TM)" (UFC) franchise, "UFC: Sudden Impact(TM)". Announced today by TDK Mediactive, Inc. (OTCBB: TDKM - News), a global publisher of interactive entertainment software, this hardcore mixed martial arts title is being developed exclusively for the PlayStation®2 computer entertainment system and is scheduled to reach store shelves in the fall of 2003.

"With `UFC: Sudden Impact' we've made a faster, deeper and truly spectacular real fighting environment for our fans," said Michael Devine, Executive Vice President, Sales and

Midway Games Inc. a leading software industry publisher and developer, announced today that Grammy-nominated Vanessa Carlton, FLIP/GEFFEN's recording act COLD, DJ Rocky Rock and MC Supernatural will perform live at Midway's booth #800 in the South Hall of the Los Angeles Convention Center for E3 2003, May 12-16. Each band has recorded original songs for some of Midway's hottest game releases including SpyHunter® 2, ESPionage(TM) and NBA Ballers.

"Midway is proud to once again showcase cutting edge bands performing live on the E3 show floor," said Helene Sheeler, vice president of marketing, Midway. "The music of Vanessa Carlton, COLD, DJ Rocky

BAM! Entertainment® announced today that its video game Wallace & Gromit(TM) in Project Zoo will be on display in the Nintendo® booth at this year's Electronic Entertainment Expo (E3), May 14-16, 2003. Created by Aardman, the popular clay characters Wallace & Gromit have starred in several half-hour films that have won more than 45 international awards including two Oscars®.

Wallace & Gromit in Project Zoo is the first video game product to feature the popular British characters and is due to release on Nintendo GameCube this fall.

"Having Wallace & Gromit in Project Zoo chosen to be part of Nintendo's booth is

Warner Bros. Studios and Ubi Soft® Entertainment, one of the world's largest video game publishers, will co-publish The Matrix Online, the first massively multiplayer online game based on Warner Bros. Pictures' vastly influential Matrix property.

Under the terms of the worldwide exclusive deal, Ubi Soft will distribute and manage the live game operations of The Matrix Online, while Warner Bros. Studios will oversee all story and content development. Both companies will supervise ongoing game development and marketing activities for the game. Following the beta test in 2003, The Matrix Online is expected to launch in 2004.

Set in a virtual, persistent online