Pop Idol, set to be the mass-market game of the year for PlayStation 2 and PC, will be exclusively presented from a themed stage on the booth. Codemasters will challenge show-goers to see how well they can perform as a virtual Pop Idol singer as they control the in-game voice of a contestant through the music-based rhythm-action gameplay.

Every in-game performance is judged by a computer-generated Simon Cowell, and there may be some very familiar Idols faces at Codemasters' E3 booth too...

Codemasters will also unveil the next level for its power-brand games including Colin McRae Rally, Operation Flashpoint and LMA Manager.

Premiering

Get the NBA Ballers: Chosen One [PS3/X360] Trailer off WP (60mb)

With an optimized next-gen graphics engine, NBA Ballers: Chosen One will continue to set the bar for graphic quality, with the most true-to-life athlete likenesses seen in a sports video game. The franchise's hallmark pick-up-and-play gameplay allows Ballers of all skill levels to master combos and pull off amazing super-moves as they hoop-it-up with the best players in the NBA.

Features :

• Play as Your Favorite NBA Superstar: Perform insane dunks, ankle-breaking crossovers and the sickest playground moves with more than 65 of the NBAPlay as Your Favorite NBA Superstar: Perform

Get The Wheelman [PS3/X360/PC] Trailer off WP (105mb)

Starring Vin Diesel in The Wheelman, you’re on the run from the mafia in the U.S. and returning to Barcelona, a place where you have a dark past and criminal gangs infest the city. It’s your job to set the factions against each other to cover a daring heist. With a focus on over-the-top, intense vehicle combat, build your reputation by undertaking missions, taking part in challenging events, all the while looking to pull off stylish, extreme driving stunts.

Combining spectacular Hollywood-style stunts with a gripping storyline, Wheelman provides an adrenaline-fueled,

American Conquest

Blitzkrieg

Cossacks: Back To War

Coassacks II: Napoleonic Wars

Bring hours of interactive kitty cat fun home in Purr Pals, a game where you get to adopt and customize your very own virtual kitten! Choose from 40 breeds and hundreds of facial feature combinations and body characteristics. Then have hours of fun teaching and playing games with your new bundle of fur. You can even transform your Wii-mote into a laser pointer and have your purr pal pounce on the dot. But don’t forget all the responsibilities that come with being a kitty owner like using your Wii-mote to groom, clean and pick up after your new pal. If

Get the Assault Heroes 2 [X360] Trailer off WP (17mb)

Re-imagined for an even more intense arcade shooter experience, the Assault Heroes 2 game expands its horizons into outer space. New features include hi-jackable enemy vehicles, many more levels and an enhanced co-operative gameplay mode.

Just when mankind thought the world was safe, the Assault Heroes are called back into action to once again save the planet from a sinister alien race in Assault Heroes 2. With a bigger and more powerful arsenal of weapons, players will be fully equipped to take out waves of fierce enemy foes and

Get the Unreal Tournament 3 [X360] Trailer off WP (26mb)

Unreal Tournament 3 makes its debut on the Xbox 360. Unreal Tournament 3 unleashes the full power of Unreal® Engine 3, taking graphics, gameplay, and challenge to a whole new level. Players engage in intense battles with other human players online, or against Unreal artificial intelligence that sets the industry standard. With the most powerful futuristic weapons and vehicles available, this is FPS action at its best!

"We're very excited to be bringing Unreal Tournament 3 to Xbox 360," said Mark Rein, vice president, Epic Games. "Whether playing against

"The video game industry has enjoyed tremendous success this past year due to the release of more 'AAA' titles, the introduction of the GBA SP and the price drop of consoles," says Darren Richardson, President and Chief Operating Officer of Mad Catz, Inc. "These events have further fueled an increase in consumer demand for accessories of all the video game systems. Mad Catz is well positioned to increase its share of the market and is excited to showcase high quality, cutting-edge peripherals at this year's E3 event."

Some of the innovative products the Company will reveal at E3 include:

RetroCON(TM) (PlayStation(R)2)

Classically designed

When Manhattan is once again overrun by ghosts and other supernatural creatures, players will take on the role of a new recruit joining the famous Ghostbusters team.

Like the films before it, Dan Aykroyd and Harold Ramis will return to script and event-driven storyline for the video game that will lead the player through the trials and tribulations of the world's leading paranormal ghost busting team. Ghostbusters The Video Game will create a totally unique experience and gameplay environment that authentically recreates the time period of the film, expanding the lore and supernatural events that seemingly plague New York