Borderlands is an all-new sci-fi action game combining elements of first-person action titles with player customization and vehicular combat.

Blood Bowl, based on Games Workshop's board game, is a "game" of American football played by the insane warriors of the fantasy Warhammer universe, allowing you to create and manage teams that will take part in epic battles where fair play is for sissies. The X360 version has not been heard of since the game's announcement, but Koch Media and Focus confirmed that it is coming.

Star Wars The Clone Wars: Republic Heroes allows players to fight as both Jedi Knights and Clone Troopers through over 30 unique missions, all created incorporating the same ground-breaking, stunning visual style from the TV series.

Microsoft released its quaterly financial results, revealing revenue of $12.92 billion, a 14% decline from the same period of the prior year. Operating income, net income and diluted earnings per share dropped 25%, 18% and 17%, respectively, when compared with the prior year period. However, its Entertainment and Devices division profits nearly doubled (from $159 million to $312 million), fueled by a 50% profit increase from Xbox Live and titles like Halo 3: ODST.

MagnaCarta 2 introduces an original new storyline driven by intense themes of love, hate, politics, betrayal and the ultimate question of choosing one's own fate. Players are immersed in the world of the Lanzheim Continent, a conflict-ridden land deeply divided by a fierce civil war.

NBA Live 10 is bringing a renewed focus to the franchise with innovations to the core gameplay and new online game modes. The Dynamic DNA service, driven by Synergy Sports Technology, will make a return, with significant improvements allow ing players to connect their game to the NBA season like never before.

With Band Hero, you can come together with family and friends to ascend the virtual stage and rise to fame, bringing you a new genre of music focused on today’s hottest top-40 hits and classic anthems that everyone will know. A playable demo is available on Xbox Live featuring three tracks (Finger Eleven's Paralyzer, Katrina & The Waves' Walking on Sunshine and Taylor Swift's Picture to Burn) and two modes (Party Play / Sing-Along)

Dark Void is a highly innovative action title that will deliver a groundbreaking combination of fast-paced vertical combat mixed with mid-air and on-foot action.

Axel & Pixel is a point-and-click adventure game in which players guide an artist and his dog through surreal and abstract environments. Sam & Max are on the job again in Season Two brimming with crime-fighting adventure and chaos. Structured like a TV season, each of the five episodes has its own self-contained plot while together they form part of a season-long mystery.

NBA 2K10 is expected to deliver the most realistic, stylistic, and feature-rich simulation experience ever available in the NBA 2K franchise – from gameplay to graphics, presentation and online features.

Torchlight is an adventure-themed action-MMORPG which emphasizes a simple and intuitive interface, fast and furious action, and a colorful and compelling game world. Runic Games revealed in a recent interview that it would like to bring Torchlight to Xbox Live Arcade somewhere down the line.

As part of last August's dashboard update, Microsoft added the Games on Demand feature, allowing you to download full X360 games instead of having to purchase physical copies. In Oct. Microsoft is expanding the downloadable portfolio with Rainbow Six Vegas 2, Grand Theft Auto IV, Army of Two, Dead Space and several others.

For the first time ever, you can customize the makeup of your band with any combination of instruments in-game: two guitars and two drums, or three guitars and a microphone, etc. while also adding new gameplay mode. Activision has release a three songs Party Play mode demo on Xbox Live.

With the New Xbox Experience, Xbox 360 fans have been able to customize their avatars with various features and attributes. Microsoft promised it would be releasing new items every 2 weeks. Making good on its promise, you can now pimp out your avatar with a variety of American National Football League shirts (male/female), but you'll have to plop down 320 points/$4.00 for it (a cheap game goes for 400).

Redesigned and adapted specifically to take advantage of Xbox Live Arcade, players will be able to experience Tower Bloxx Deluxe in HD quality while playing through six unique game modes. You can go head-to-head in Battle Multiplayer mode with up to four players and employ power-ups on other players to increase your chance of winning, or play cooperatively and reach for the skies together as a team.

Microsoft announced the latest titles that have earned their place in the Xbox 360 Platinum Hits collection, including Rockstar's Grand Theft Auto IV, Capcom's Streetfighter IV, Valve's Left 4 Dead, THQ's Saint’s Row 2 and LucasArts' Star Wars – The Force Unleashed, making them available in stores for as low as $19.99. 

Zeno Clash, powered by Valve's Source Engine, is an action game with a strong focus on melee combat set in a punk fantasy world with the beautiful environments, where you will encounter incredible challenges. The Ultimate Edition is vastly enhanced and much improved, with new modes, new features, and added content.

Hydrophobia is a survival adventure about conquering fear in a series of entirely dynamic flooded environments. Developed by Dark Energy Digital, comprised of former Blade Interactive execs, Hydrophobia's story has divvied up into three parts, each about 5 hours long, expected to be released within a 12 month period. If the game turns out to be popular, there's content for an additional three installments.

NBA 2K10 is expected to deliver the most realistic, stylistic, and feature-rich simulation experience ever available in the NBA 2K franchise – from gameplay to graphics, presentation and online features.

With the holidays just around the corner, Xbox 360 has announced two new offerings to make shopping season a breeze, the Xbox 360 Elite Holiday Bundle (includes Xbox 360 Elite console and LEGO Batman/PURE)  and the Xbox 360 Wireless Controller Game Pack (black wireless controller and four XBLA games).

Fable 2 offers even more choices and features, while building on the core gameplay theme of the original Fable where every choice continually defines who you become, allowing you to truly live the life you choose. Lionhead launched the first installment in the Fable II: Game Episodes, allowing people who have not yet experienced the game to download it in 5 episodes.

Brütal Legend is a 3rd person action/adventure starring Jack Black in the role of roadie Eddie Riggs, who sets on an epic quest to build an army of rockers with only a broad axe, a big block V8 and his faithful guitar in hand. Available last week for pre-orders, now up for grabs for XBL Gold members (next week for Silver).

Forza Motorsport 3 unites the racing game genre, making it possible for everyone to experience the thrill of the world’s most exotic and exquisite cars. Live the most realistic racing experience ever as you take the wheel of more than 400 of the most-beloved cars on over 100 renowned real-world tracks and exotic road courses from around the globe.

Five new action-packed titles headline the Xbox Live Arcade line-up at TGS, with Snoopy Flying Ace, Toy Soldiers, 0 Day Attack on Earth, Bomberman Live Battlefest and RayStorm HD, as well as new details on the free-to-play Joy Ride, and South Park Let’s Go Tower Defense Play!

Set within a near-fictional, historical WWII setting, players take on the role of the OSA agent BJ Blazkowicz as they are thrust into the unknown and unexpected to battle against combat troops, otherworldly forces, and the dark science created by a supernatural Nazi force hell-bent on world domination.