At its media briefing at the E3 Media & Business Summit, Nintendo announced multiple new games (Wii fit) and accessories (balance board, Wii Zapper) designed to reinforce that bridge and further demonstrate everyone is a gamer.

"Games like Wii Sports and the original Brain Age proved anyone can pick up a video game system and immediately have fun," says Nintendo of America President Reggie Fils-Aime. "We're building on that foundation with games and accessories appealing to our current fan base and drawing in even more new players."

New games and accessories not only demonstrate that Nintendo is not going to coast on

“Age of Empires III: The Asian Dynasties” is the second expansion pack for the massively popular “Age of Empires III” from Ensemble Studios and Microsoft Game Studios, which has sold over 2.5 million copies to date. Engaging gamers of all ages and types in epic warfare in the Eastern world, “Age of Empires III: The Asian Dynasties” will lead Japanese, Chinese and Indian civilizations to expand their empires.

“Age of Empires III: The Asian Dynasties” is the latest installment in the award-winning “Age of Empires” franchise, developed collaboratively by Big Huge Games and Ensemble Studios for the Games for Windows platform.

Gaming's notoriously naughty squirrel - Conker - arrives on Xbox with a bang in an all-new Xbox LiveTM enabled team-based shooter, "Conker: Live and Reloaded." Featuring intense deathmatch and campaign storyline modes via Xbox Live and system link, players can compete as one of six combat specialists across multi-mission campaigns covering Old War and Future War. The warfare promises to deliver the non-stop action, humor, gratuitous violence and innuendo Conker is famous for.

Also included is the critically acclaimed single-player game, "Conker's Bad Fur Day," completely recreated for the Xbox with stunning graphics and unparalleled attitude.

Sony announced it is redesigning the PSP to make it 33 % and 19 % slimmer, including a thinner, more efficient battery, 64MB of system memory and video-out capabilities allowing you to play games and movies at full standard-definition resolution on any progressive scan TV.

In addition to the "Piano Black" model launching in September in the Core Pack, the new PSP will also be available in two new limited edition colors in North America: A collector's edition "Ice Silver" PSP will be included in the Daxter PSP Entertainment Pack in September; and a limited edition "Ceramic White" PSP, including a

Before there were roofs overhead, there were dank, dark caves echoing with the grunts of their prehistoric inhabitants. Before organized crops and farming, every new fruit and berry picked off the tree could either be sweet, delicious sustenance - or deadly poison. Every roar in the distance necessitated tribal unity; every rock shard and broken stick could be a weapon; every flame needed to be preserved. Before there was history, there was "BC."

"BC" is an original third-person action/adventure game that hurtles players back millions of years to the beginnings of humankind. Members of a tribe take part in an epic

SCEA unveiled new features for the highly-anticipated PlayStation Home, a 3D community-based service set to revolutionize the broadband entertainment world, and announced new content for its PlayStation Network.

"Our goal is to deliver the most compelling entertainment experience to our PlayStation fans through PLAYSTATION Network," said Jack Tretton, president and CEO, SCEA. "The interactive content sharing features of PlayStation Home, combined with the library of innovative downloadable games and entertainment, truly push the boundaries of our customer's imaginations and deliver on the promise of an integrated content and community service." During the press conference, company spokespeople presented both in person and

Electronic Arts today announced that the first Wii trivia game, tentatively titled Smarty Pants, will be available this holiday. The title will combine age-targeted trivia with action-based gestures, making it a truly trans-generational game for the Wii.

How smart are you? Do you know more than your Grandma about world history? Does your little sister know more than your Dad about sports?

"Our Wii family trivia game is a perfect addition to EA's recently formed Casual Games label," said Kathy Vrabeck, President, EA Casual Entertainment. "Part of our charter is to offer entertaining and stimulating games for the whole family. The prospect