During its E3 press conference, Sony announced exclusive third-party PS3 games and key partnerships with NCsoft Corporation, Ubisoft, Midway and Konami.

The strategic alliance with NCsoft, the world's leading developer and publisher of online games, will provide a wealth of connected gaming expertise and create several online games exclusively for PlayStation platforms, including PS3 and PSP, accessible through the Playstation Network. NCsoft is the creator of Lineage, the world's largest online game franchise with a customer reach of more than 60 million. In addition, PlayStation fans will have further reason to get excited about growing their game libraries as Sony Computer

Microsoft Game Studios unveiled plans to bring 2006 big seller Gears of War and Rare's Viva Piñata to Windows XP and Vista this year as Games for Windows-branded titles with LIVE support.

"Windows gaming is set to see one of its best years ever," said Peter Moore, corporate vice president of the Interactive Entertainment Business in the Entertainment and Devices Division at Microsoft. "With an incredible range of phenomenal titles, amazing hardware and the rapid adoption of Windows Vista, Windows gamers will remember holiday 2007 as a landmark year for PC gaming."

Microsoft's Games for Windows initiative is in full swing and

Krome Studios announced that they are working with Microsoft Game Studios to deliver Viva Piñata: Party Animals, bringing gamers and garden connoisseurs together for a fun social party game set in a whimsical world bursting with living piñatas of every shape and shade imaginable.

Only now, the breezy fields of Piñata Island deliver a whole new set of challenges. With Viva Piñata: Party Animals, players will take part in the most popular reality TV show on the island and compete in over 40 outrageous multiplayer party games. Starring an ensemble cast, including Hudson Horstachio, Paulie Preztail, Franklin Fizzlybear and Fergy Fudgehog,

Get the Gears of War Trailer off WP (90mb)

“Gears of War,” a Games for Windows title, features the amazing tactical action and multiplayer excitement found in the critically acclaimed “Gears of War” for the Xbox 360™ video game and entertainment system that sold more than 3.5 million units, and a variety of all-new content, including three new multiplayer maps, a new multiplayer game type, Game Editor, five new campaign chapters and DirectX 10 support.

“Gears of War” thrusts gamers into a deep and harrowing story of humankind’s epic battle for survival against the Locust Horde, a nightmarish race of creatures

“Flight Simulator X: Acceleration Expansion Pack” is the action-filled expansion pack for Microsoft Corp.’s amazingly successful and award-winning “Flight Simulator X” video game. With “Flight Simulator X: Acceleration Expansion Pack” gamers of all ages, types and skill levels can race against friends in amazing, highly detailed locations around the world, test their skills and heroism in many new missions, fly three exciting new aircraft, and share rewards, photos and videos with friends and the broader flight community.

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• “Flight Simulator X: Acceleration Expansion